Building an effective partnership with a non-profit organization

There are many things to consider when a company is looking for a non-profit organization to partner with. A company can be supporting one or more non-profits at the same time. How can you be sure that these partnerships are working and that your company is still gaining even when it gives much? Here are a couple of things to consider before signing a deal. 

Image source: borgenproject.org

Alignment 

Are your company’s core values and the organization’s values aligned with each other? Make sure that they are. An effective partnership springs from having one mind and vision for the future. When a company decides to engage in philanthropy and charity, its leaders must consider if this will make the business grow, if the partnership will benefit both parties. Working with non-profit partners can result in employee retention, increased sales, and greater brand. 

Engagement 

Partnering with a non-profit organization can engage employees in staying with the company as they feel more valued and appreciated by it. The efforts they make can have an impact both in their work and in the cause they support. Employees become volunteers; volunteers become donors. This tells great stories about their company, as donors become regular supporters. Companies must create programs, strategies, and opportunities for their employees to ‘say yes’ to the cause. 

An effective partnership is one that greatly benefits both parties. It’s great and important to know how both would be of help to each and how greatly it would affect volunteerism in the company.

Image source: businessadministrationinfromation.com

Larry Polhill is a consultant for non-profit organizations. His years as a volunteer has shaped his being and this has led him to help others in finding the right corporate and non-profit partners. For more information, visit this blog.