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Even if it’s a one-time donation, send an email or postcard to thank them for being a part of your organization. Tell them about what you have accomplished with their help and present opportunities for them to support your upcoming activities. Give them a small token like a sticker or a keychain that will remind them of their contribution to your charity. Seeing my name on correspondences like this is a reminder that Larry Polhill can always do more for his community.
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There are donors who think that non-profit orgs are just after their money. While we appreciate their gift, we also want them to see that they can support the cause in other ways. Inviting them to non-ask events such as feeding programs, turnover ceremonies, site visits, lectures, and other programs will expose them to the organization and the people they’re supporting. Seeing the work with their own eyes will motivate them to support not just with their money but also with their time and skills.
Be active on social media
One of the fastest ways to gain the attention of current and prospective donors is through social media. Use your social accounts to tell the story of your organization. Keep your donors in the loop with short but heartfelt content such as videos, infographics, short status updates, and more. Engage your audience and present to the different ways they can give their support. As you grow your followers, you’ll also be growing your number of donors.
Hi there! Larry Polhill here. I’m a consultant for non-profit organizations, and I’ve been a volunteer for most of my life. To know more about what I do, visit this page.
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